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I'm Mike Snyder. I create media strategies that motivate targeted audiences to take action.

Mike Snyder's Bio:

Mike Snyder is a media and political strategist.  He is a master at crafting digitally focused messages, images and campaigns married with communication strategies that motivate micro-targeted audiences to take action.  Mike is well practiced at the "art of the possible."  His strategies helped elect 7 new members of the U.S. Senate in 2014, motivating 3,163,000 low propensity voters to re-engage in the political process. Mike's digitally focused Super PAC campaign produced 166,522,512 ad impressions on a 6 month budget of $4 million, saving millions of dollars compared to traditional broadcast and print campaign methods.  

Mike Snyder's Experience:

  • Media and Political Strategist at One Degree Strategies, LLC

    July 2010 - Present | Arlington, TX

    Mike Snyder is managing partner of One Degree Strategies. As a media and political strategist Mike uses his years of experience as an investigative reporter to analyze the needs of a company or candidate and develops tangible digital strategies to accomplish strategic communication goals. His strategies helped elect 7 new members of the U.S. Senate in 2014, motivating over 3-million low propensity voters to re-engage in the political process. Mike's digital strategy transformed American Health Underwriters from a wholesaler of healthcare plans into a retailer under the Affordable Care Act. Mike's organization and management of large scale philanthropy projects has produced over $30 million in donations for organizations like the Muscular Dystrophy Association, Salvation Army Angel Tree, The Airpower Foundation's Sky Ball and the Snowball Express.

  • News Anchor and Correspondent at NBC News

    April 1980 - July 2010 | Dallas, TX

    Weekday 5, 6 and 10pm news anchor for NBC-5 Dallas/Fort Worth, Texas. Progressively increased responsibilities from general assignment reporter to chief correspondent to main weekday anchor. Traveled the world reporting on many of this generations most significant stories, events and disasters. Twice recognized by the United Press as the Best Reporter in Texas, received multiple Katy awards from the Dallas Press Club for investigative and documentary reporting, and was inducted into the National Academy of Television Arts and Sciences Silver Circle.

Mike Snyder's Education:

  • Landmark Theological Seminary

    1997 – 1997
    Doctor of Humanities (Honorary)
    Concentration: Philanthropy Organization, Management and Fundraising

  • Missouri State University

    1971 – 1974
    None
    Concentration: Political Science
    Activities: Debate Scholarship, member of the University championship debate team, member of the College Union Board, member of Alpha Phi Omega service fraternity.

Mike Snyder's Interests & Activities:

Political Science, Aviation, Investigative Journalism, Photography, Video Production, Philanthropy, Military Philanthropy, The Airpower Foundation, Fort Worth Airpower Council, Snowball Express, Sky Ball for families of deployed troops, American Airlines Veterans Initiatives, Wounded Warrior flights, WWII Veterans Memorial, Muscular Dystrophy Association, Salvation Army Angel Tree, Snow Skiing, Lake Boating.

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